How do you create a potent mark for an iconic band? You start with the music. The distinct sound of Mumford & Sons is raw, stripped down even. With their music in our head, we took on the challenge of designing a mark that would define the tour but also outlast it. In other words, it had to be timeless.
“Brian Steely’s ‘Pegasus’ design has become a stable and timeless part of our merch line. A top seller regardless of the apparel or accessory item it’s featured on."